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What to Look for in Reading the Company's Benefit

The Consummate Guide to Researching a Company

By Indeed Editorial Squad

January 9, 2021

Researching potential employers is vital to an constructive job search. This research comes in handy at 3 pivotal times during a job search: first when y'all're deciding what kind of employer you'd like to piece of work for, and so when you are ready to employ, and finally when you're interviewing and your cognition of the company is put to the test.

How to research a company

  1. Look for companies that share your values.

  2. Research employee benefits the company provides.

  3. Learn about the company's business operations.

  4. Research the company'southward leadership.

  5. Expand your inquiry to news and recent events.

  6. Inquire your network for opinions.

  7. Browse the news headlines for scarlet flags.

  8. Set aside the time necessary to research properly.

  9. Review related local news stories, forums and business journals.

  10. Sympathize the type of company you desire to piece of work for.

  11. Be strategic in how you share your inquiry in an interview.

1. Wait for companies that share your values

Other than pay and benefits, 43% of candidates say they are attracted to a new job because of meaningful piece of work. ¹ By researching a company'southward core mission, you're non only ensuring they accept clear goals, but ones that resonate with your interests and passions.

If you value social causes, diversity initiatives or innovation, choose a company that aligns with these. Indeed Company Pages offer detailed information on companies effectually the earth. Read reviews from by and present employees covering areas like company civilization, salary, job advocacy and piece of work/life balance.

ii. Research employee benefits the company provides

To attract potential employees, companies oftentimes disclose healthcare benefits and other perks, including stock options, flexible work schedules, or unique onsite facilities that may include gyms or catered cafeterias.

On an employer's Indeed Company Page, there is a section for Q&A. You can see what others are saying most benefits there along with conversations on the hiring and interview procedure and company culture. You lot can even enquire a question yourself. Also, review the Careers and Virtually U.s.a. pages on a visitor's website as well as their social media channels.

three. Acquire about the company's business operations

How does the company make coin? Who buys their products or services and are they highly rated? Is the company a get-go-up, or if it's been in business organisation for a while, how has it grown over time? What industry is this company in? The answers to these questions will requite yous an idea of how stable this business is, what some of their immediate concerns might exist, and how yous could play a part in their success.

For public companies, yous tin get this data from the company website as well as admission certain fiscal information, part locations, and larn how the visitor is structured. Public companies typically post annual reports and other public financial documents online. You lot can as well consult resources similar Crunchbase to learn about funding, mergers and acquisitions, too as the competitive landscape.

Expect out for information that will help you answer questions about the industry and how the company y'all're researching could pull ahead or maintain its lead.

4. Inquiry the company'south leadership

When a company captures your interest, you should get to know who is leading the style. Research the employees who agree respected positions within the company by reading the "About Us" page and employee bios on the company's website. Seek out the social media profiles of executives and section directors—What are their posts like? Are they proud to correspond the brand or work in this industry? Some visitor leaders may have been interviewed or written books and articles that requite yous insight into their thinking.

five. Expand your research to news and contempo events

A company's website, blog, and social media are great means to learn about a company, only you'll also desire to get an external perspective. Search for full general news coverage and specific industry publications for contempo updates virtually the visitor and its competitors. Scanning client forums and product reviews can also help you gauge a visitor'due south or their products' reputation.

6. Enquire your network for opinions

Seek opinions from trusted, reliable friends and associates. Later on you've done your research, discuss what you've learned with your network. Enquire people you know for the inside scoop on their own company'south culture and if there are opportunities. If you're a recent college graduate building your network from scratch, ask university advisors for names of alumni working at your target companies. Consider reaching out to these people for a quick java.

vii. Scan the news headlines for red flags

Information technology's a good thought to scan headlines for major changes in a company's recent by. Annotation any meaning events, such every bit widespread layoffs, corporate mergers or buyouts, a new CEO, etc. Such changes can bring opportunities, merely could also effect in low employee morale and leave a volatile work environment in their wake. Go on with circumspection.

8. Gear up aside the time necessary to enquiry properly

It'southward of import to note that this enquiry does have time. If it's not possible for you to set aside several hours at one time, pause it up into dedicated twenty-minute blocks. Dedicate each block to researching a unlike part of the company. Here'southward an instance of what your research calendar might wait similar:

Set aside enough time to do company research

A guide wouldn't be much assistance if it didn't accept a few troubleshooting tips. If you lot lose your way or hit a wall, hither are a few last suggestions to help bring y'all back to your destination:

9. Review related local news stories, forums and business organization journals

If you're interested in working for a smaller individual company, y'all may take difficulty tracking down information online. Fortunately, there are thousands of media sources—including national and local news, trade publications, business journals, forums, and blogs—that provide articles and product reviews. As well, try your local Chamber of Commerce offices or the Better Business Bureau.

10. Sympathize the type of company you want to work for

If you're a new college graduate or in a career transition, y'all may want to start by building a list of industries that best suit your knowledge, skills, and interests. The Bureau of Labor has compiled a comprehensive listing of industries to start with. You can likewise explore Indeed'due south Best Places to Piece of work pages. Navigate past industry and company ratings to observe a diverseness of organizations that will fit with your new goals.

11. Be strategic in how you lot share your research in an interview

After learning all y'all can about a visitor, you may exist tempted to showcase that new-found data during the interview. But be certain you lot do so strategically and to your benefit. Use the information you've learned to connect your skills and experience to the job description, goals for the department, and vision for the visitor throughout the interview.

Be aware that some of the data you've found may be outdated. If you lot've found sensitive information in your enquiry, remember advisedly before bringing it up in the conversation. Creating an awkward situation with the hiring manager by attempting to show off your researching talents may backfire.

Company research is fourth dimension well spent for developing noesis of an organization, preparing for interviews (specially the favorite "Then tell us why do you lot want to piece of work here?"), and writing an eye-communicable comprehend letter. It besides helps you make an informed decision well-nigh whether a company is a skilful lucifer for yous.

Kickoff your research with Indeed Company Pages and go to know potential employers with reviews, Q&A forums and more.

¹ Decipher/FocusVision on behalf of Indeed, north=3,843

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Source: https://www.indeed.com/career-advice/finding-a-job/the-complete-guide-to-researching-a-company